How a Custom Website Can Help Your Small Business Get More Local Customers
You might think your Banchory business doesn’t need a fancy website to attract local customers — but you’d be surprised how much difference a well-designed site can make.
Let’s break it down.
1 Local Search Drives Foot Traffic
When locals search for “café near me,” “Banchory gift shop,” or “plumber Banchory,” Google shows them top local results.
If your business has:
✅ A mobile-friendly, SEO-optimized website
✅ Updated Google Business info
✅ Clear location + contact details
… you’re much more likely to show up and win those local clicks (and visits).
2 Build Trust with Professional Design
Even in a small town, customers judge a business by its online presence.
Outdated, clunky websites can make you look unreliable.
Clean, modern, well-organized sites make you look professional and trustworthy.
A custom site also lets you show your unique personality — your Scottish charm, your story, your passion.
3 Convert Visitors into Customers
It’s not enough to just attract people — your website should help convert them:
✅ Make it easy to contact or book.
✅ Show social proof (testimonials, reviews).
✅ Highlight your best-selling products or services.
Imagine This…
You’re a Banchory bakery. A local family is driving by and Googles “birthday cakes Banchory” on their phone.
Without a good website: You might not appear, or they can’t see what you offer.
With a great site: They see your gorgeous cake photos, check the menu, and place an order right away.
That’s the power of strong web design.
Want Help Getting More Local Customers?
At Och & Aye, we create custom Squarespace websites designed to help small businesses in Banchory and beyond thrive online.
👉 Book a free discovery call today, and let’s chat about how we can help your business grow.
