Fort Tour — Branding & Web Design for a Adventure Tour Company

Dear Och & Aye,

Right — here’s the ropey brief:

We’re Fort Tour, an independent adventure outfit based in Fort William. We take folk up cliffs, through rivers, over ridgelines, and back again — all before most people have had their second coffee.

We need a brand and website that matches our vibe:
rugged, bold, stripped-back, and just the right amount of terrifying.

Here’s what we’re after:
✅ A striking yellow logo that pops like a flare on a foggy ridge
✅ A dark, earthy colour palette that says “this isn’t a spa retreat”
✅ A Squarespace website that’s clean, clear, and doesn’t feel like a school newsletter
✅ Space for booking info, kit lists, and photos of people heroically soaked

The vibe?
Less brochure, more basecamp.
Less waffle, more waterproofs.

We want something solid — the kind of brand that looks good on a Land Rover, a kayak, or the back of a wind-blasted jacket.

Are you the right folk for the job? We reckon you might be.

Cheers,
Team Fort Tour
Adventure Guides | Rope Untanglers | Snack Carriers

P.S. Payment in wet socks, midges and real money.